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Privacy policy

Responsible for data processing is:
SW-MOTECH GmbH & Co. KG
Ernteweg 7-10
35282
Hesse - Rauschenberg
06425-8168050
[email protected]

Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. access data and hosting

You can visit our websites without providing any personal information. Each time you access a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. In accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, this serves to protect our legitimate interests in a correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the site.

Hosting services by a third-party provider

As part of processing on our behalf, a third-party provider provides hosting and website presentation services for us. This serves to protect our legitimate interests in a correct presentation of our offer, which are outweighed in the context of a balance of interests. All data collected in the course of using this website or in forms provided for this purpose in the online store as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.

This service provider is located within a country of the European Union or the European Economic Area.

2. collection and use of data for contract processing, contacting us

We collect personal data if you voluntarily provide it to us in the context of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data to process the contract, or to process your contact and you can not send the order or contact without their information. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO for contract processing and processing your requests. If you have given your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.

3. data transfer

For the fulfillment of the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves, insofar as you create an account there. In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

We also use an external merchandise management system for order and contract processing. The data transfer and processing that takes place in this respect is based on order processing.

The data controller has integrated components from Novalnet AG on this website. If the data subject selects a payment method during the ordering process in the online shop, the data subject's data is automatically transmitted to Novalnet AG. By selecting a payment option, the data subject consents to the transmission of personal data for the purpose of processing the payment. The personal data transmitted to Novalnet usually includes first name, surname, address, gender, e-mail address, IP address and, if applicable, date of birth, telephone number, mobile phone number and other data required for processing a payment. Personal data that is related to the respective order is also necessary for the processing of the purchase contract. In particular, there may be a mutual exchange of payment information, such as bank details, card number, expiry date and CVC code, data on goods and services, prices.The transmission of data is intended in particular for identity verification, payment administration and fraud prevention. The data controller will transmit personal data to Novalnet AG in particular if there is a legitimate interest for the transmission. The personal data exchanged between Novalnet AG and the data controller will be transmitted by Novalnet AG to credit agencies, if necessary. Novalnet AG also discloses the personal data to service providers or subcontractors if this is necessary for the fulfilment of contractual obligations or if the data is to be processed. The data subject has the possibility to revoke the consent to the handling of personal data at any time vis-à-vis Novalnet AG. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

4. E-mail newsletter

E-mail advertising with registration for the newsletter
If you register for our newsletter, we will use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis based on your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO.

Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

The newsletter is sent as part of a processing on our behalf by a service provider to whom we pass on your e-mail address for this purpose.

This service provider is located within a country of the European Union or the European Economic Area.

5. integration of the Trusted Shops trustbadge

In order to display our Trusted Shops seal of approval and any ratings collected, as well as to offer Trusted Shops products to buyers after they have placed an order, the Trusted Shops Trustbadge is integrated on this website.

This serves to protect our legitimate interests in an optimal marketing by enabling a safe purchase in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, which prevail in the context of a balancing of interests. The trust badge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is provided by a CDN provider (Content-Delivery-Network) as part of an order processing. Trusted Shops GmbH also uses service providers from the USA. An appropriate level of data protection is ensured. Further information on the data protection of Trusted Shops GmbH can be found here.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. Individual access data are stored in a security database for the analysis of security anomalies. The log files are automatically deleted no later than 90 days after creation.

Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered to use them. The contractual agreement between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer are already registered for product use is checked automatically using a neutral parameter, the e-mail address hashed by cryptological one-way function. The e-mail address is converted into this hash value, which cannot be decrypted by Trusted Shops, before it is transmitted. After checking for a match, the parameter is automatically deleted.

This is necessary for the fulfillment of our and Trusted Shops' overriding legitimate interests in the provision of the buyer protection linked to the specific order in each case and the transactional evaluation services pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO. Further details, including the objection, can be found in the Trusted Shops privacy policy linked above and in the Trustbadge.

6. Cookies and web analysis

In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages, insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO

Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser at the following links:
Microsoft Edge™: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Safari™: https://support.apple.com/en-euro/guide/safari/sfri11471/12.0/mac/10.14
Chrome™: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Firefox™ https://support.mozilla.org/en-US/products/firefox/protect-your-privacy/cookies
Opera™ : https://help.opera.com/en/latest/web-preferences/#cookies

In addition, you can withdraw your consent at any time by sending a message to the contact option described in the Privacy Policy.

Use of Google (Universal) Analytics for web analysis.
Insofar as you have given your consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, this website uses Google (Universal) Analytics for the purpose of website analysis. The web analytics service is provided by Google Ireland Limited, a company incorporated and operated under the laws of Ireland, with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de). Google (Universal) Analytics uses methods that enable analysis of your use of the website, such as cookies. The information automatically collected about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser within the scope of Google Analytics is generally not merged with other Google data. After the end of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted.

Appropriate standard contractual clauses ensure that a level of protection comparable to European standards exists in the event of data transfer to the USA.

You can revoke your consent at any time with effect for the future by downloading and installing the browser plugin available at the following link:https://tools.google.com/dlpage/gaoptout?hl=en-GB. This will prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google.

As an alternative to the browser plugin, you can click this link to prevent the collection by Google Analytics on this website in the future. In doing so, an opt-out cookie will be placed on your terminal device. If you delete your cookies, you will be asked again to give your consent.

7. online marketing

Google Ads Remarketing
We use Google Ads to advertise this website in Google search results and on third-party websites. Insofar as you have given us your consent for this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous CookieID and on the basis of the pages you have visited. After the end of the purpose and the end of the use of Google Ads Remarketing by us, the data collected in this context will be deleted.

Any further data processing will only take place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. In this case, if they are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.

Google Ads is an offering of Google Ireland Limited, a company incorporated and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de). Corresponding standard contractual clauses ensure that a level of protection comparable to European standards exists in the event of data transfer to the USA.

You can revoke your consent at any time with effect for the future by deactivating the remarketing cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings for this.

Google reCAPTCHA

For the purpose of protection against misuse of our web forms as well as against spam, we use the Google reCAPTCHA service in the context of some forms on this website. Google reCAPTCHA is an offer of Google Ireland Limited, a company registered and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de). By verifying a manual input, this service prevents automated software (so-called bots) from carrying out abusive activities on the website. In accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, this serves to protect our legitimate interests in the protection of our website against misuse and in a trouble-free presentation of our online presence, which outweigh our interests in the context of a balancing of interests.
Google reCAPTCHA uses, by means of a code embedded in the website, a so-called JavaScript, within the scope of the verification, methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website, including your IP address, is usually transferred to a Google server in the USA and stored there. In addition, other cookies stored by Google services in your browser are evaluated by Google reCAPTCHA.
A readout or storage of personal data from the input fields of the respective form does not take place.
Appropriate standard contractual clauses ensure that a level of protection comparable to European standards exists in the event of data transfer to the USA. You can prevent the collection of the data generated by the JavaScript or cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by preventing the execution of JavaScript or the setting of cookies in your browser settings. Please note that this may restrict the functionality of our website for your use.
Further information on Google's data protection policy can be found here.

Our online presence on Facebook, Google, Twitter, Instagram, Pinterest, Xing, LinkedIn.
Our presence on social networks and platforms serves to improve active communication with our customers and interested parties. We provide information there about our products and ongoing special promotions.
When visiting our online presences on social media, your data may be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used on your terminal device for this purpose. In these cookies, the visitor behavior and the interests of the users are stored. This serves according to Art. 6 para. 1 lit. f. DSGVO to protect our legitimate interests in an optimized presentation of our offer and effective communication with customers and interested parties, which prevail in the context of a balancing of interests. If you are asked by the respective social media platform operators for consent (agreement) to the data processing, e.g. by means of a checkbox, the legal basis for the data processing is Art. 6 (1) lit. a DSGVO.
Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: Appropriate standard contractual clauses ensure that a level of protection comparable to European standards exists in the event of data transfer to the USA. For detailed information on the processing and use of data by the providers on their sites, as well as a contact option and your rights and setting options in this regard to protect your privacy, in particular opt-out options, please refer to the privacy notices of the providers linked below. If you still require assistance in this regard, you can contact us.
Facebook: https://www.facebook.com/about/privacy/

Data processing is carried out on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO, which you can view here:
https://www.facebook.com/legal/terms/page_controller_addendum

Google/ YouTube: https://policies.google.com/privacy?hl=en-GB
Twitter: https://twitter.com/en/privacy
Instagram: https://help.instagram.com/519522125107875
Pinterest: https://about.pinterest.com/de/privacy-policy
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Xing: https://privacy.xing.com/eng

Opt-out option:
Facebook: https://www.facebook.com/settings?tab=ads
Google/ YouTube: https://adssettings.google.com/authenticated
Twitter: https://twitter.com/personalization
Instagram: https://help.instagram.com/519522125107875
Pinterest: https://www.pinterest.de/?next=/settings/
LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Xing: https://privacy.xing.com/de/datenschutzerklaerung/welche-rechte-koennen-sie-geltend-machen/widerspruchsrecht

8. sending rating reminders by e-mail

Rating reminder by Trusted Shops
If you have given us your express consent to this during or after your order in accordance with Art. 6 (1) p. 1 lit. a DSGVO, we will transmit your e-mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de), so that they can send you a rating reminder by e-mail.

This consent can be revoked at any time by sending a message to the contact option described below or directly to Trusted Shops.

9. contact options and your rights

As a data subject, you have the following rights:

  • Pursuant to Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent specified therein;
  • pursuant to Art. 16 DSGVO, the right to request without undue delay the correction of inaccurate or completion of your personal data stored by us;
  • - in accordance with Art. 17 DSGVO, the right to request the deletion of your personal data stored by us, unless further processing is necessary
    - for the exercise of the right to freedom of expression and information;
    - for the fulfillment of a legal obligation;
    - for reasons of public interest; or Interesses oder
    - for the assertion, exercise or defense of legal claims; or
    is necessary;
  • - in accordance with Art. 18 DSGVO, the right to demand the restriction of the processing of your personal data, insofar as
    - the accuracy of the data is disputed by you;
    - the processing is unlawful, but you object to its erasure;
    - we no longer need the data, but you require it for the assertion, exercise or defense of legal claims; or
    - you have objected to the processing in accordance with Art. 21 DSGVO;
  • - pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
  • pursuant to Art. 77 DSGVO, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.


If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a particular use of data, please contact us directly using the contact details in our imprint.

Data protection officer:
GDS Gesellschaft für Datenschutz Mittelhessen
Auf der Appeling 8
35043 Marburg

[email protected]

Right of objection
Insofar as we process personal data as explained above in order to protect our legitimate interests, which prevail in the context of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you will only have the right to object if there are grounds arising from your particular situation.

After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.